This section is simillar to the news posts. That is the place where all your blog posts are vissible including the comments, date range (if any) and create date.
Creating new or editing allows to specify an image, tags, limitation to the store, and comments availability
What is worth to add, if you describe in blog post anything what is related to an item or items, you may add those to the post, so customers will be able to see those items. That is very helpful when blog contain an advertisment, describing how to achive specific goal by using your own products. Just need to add a new post, save and add a product. See below
What I want to promote, would be a smartphones, so will add those now.
Look how easy you may add and make more interest with your products!